LAWN & LANDSCAPE

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 WELCOME TO LANDSCAPE MARKETING BOSS

Are You Paying for Leads with the Big Name Websites and Getting Little to No Results? 

Is your website generating a consistent flow of leads for you?

Have you Spent Thousands of Dollars with a "General Website Marketing Company" and seen No Return on Investment?

What you need is a PROVEN Online Marketing System that will explode your Landscaping Business Website into a Non-Stop Lead Generation Machine

 Let Landscape Marketing Boss help you become the Leading Landscaping Business in your Local Market.

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internet marketing guide for lawn and landscaping companies

LANDSCAPE MARKETING


Your landscaping customers are not looking through the phone book anymore.  They are searching online to find a local contractor to install their project.  Your online rankings are the most important advertising you can invest in.  LMB can put your website on page one so you get the calls.
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LAWN CARE MARKETING


We can directly target the areas where you want to build up your lawn routes resulting in less travel times for your crews saving labor, fuel costs and wear and tear on vehicles.  Every business owner knows time is money and we ensure every dollar you spend results in more business.
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HARDSCAPE MARKETING


Do you install patios, walkways and walls?  Is outdoor living areas a focus of your business?  Well, we know your market  and we know just what needs to happen to help you grow your hardscape business. We’ll help you unlock the potential of your brand, and infuse it in all the right channels.  
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 COMPLETE LAWN & LANDSCAPE MARKETING SERVICES

We know getting leads is the number one factor when building your lawn & landscaping business and we provide you a full line of digital marketing services to get and convert new clients. We will deliver more calls, more leads and more customers on a consistent basis with our digital marketing services. 

Landscape Marketing Boss is the leader in helping green businesses to grow and attract new clients.
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OUR PROVEN PROCESS TO GROW YOUR BUSINESS

SEARCH ENGINE OPTIMIZATION


Page 1 results get 92% of all traffic from the average search.  Your business must be on page one to get noticed.  Our SEO Program leaves no stone unturned to get your site to the top of the rankings in no time at all.

 WEBSITES THAT CONVERT


In todays business climate, customers expect your website to look good and perform flawlessly.  Our clean modern website designs are visually appealing and made to convert your website visitors in to clients.

 SOCIAL MEDIA MARKETING


To get noticed you want to be where your customers are and that place is on social media.  Our Social Media Management Service will get the attention of potential clients through repetitive ads and postings. 

GOOGLE PPC ADS


When you want to be right at the top of the page, Google PPC will get you there.  Our Pay Per Click Management Program will help you obtain the highest scores and the lowest ad spend.

ONLINE REVIEW
MANAGEMENT


Your Business Reputation online matters more than ever.  When prospective customers search for Lawn & Landscaping Services they want to see that you have verified & Trusted Reviews on sites like Google, Facebook and Yelp.  We will help you with the software tools needed to make getting 5 Star Reviews from your customers like a walk in the park!

 RETARGETING 
ADS


Ever noticed how you keep seeing the same ads over and over again no matter what website your on?  That is Retargeting and we can install a Facebook Pixel and Google Retargeting Tag on all pages of your website allowing us to put your ad in front of them repeatedly keeping your brand top of mind for them when they make their next Landscaping Purchase.

HIGH CONVERTING
LANDING PAGES


To Convert Paid Marketing visitors in to a lead you have to have a high converting landing page.  Our Landing Pages are specifically designed to engage Lawn & landscaping shoppers in to taking action and filling out your contact form.  Clean, good looking simple designs with clear calls to action, will capture a high percentage of leads.

CONTENT MARKETING


Content Marketing is an important part of any SEO Program.  We will create fresh engaging content  that will attract customers to your website, immersing them in your brand.  Topics for the articles will be information that is important to your customer base and will answer questions for them, positioning your company as the Expert in your market.
Our marketing strategies will increase your sales and grow your business. We are a digital marketing agency that Specializes in and knows the lawn & landscaping business inside and out. Our designers, writers, and technical professionals work together to help you achieve your goals with creative website design, SEO, Google Ads and Social Media Campaigns 

RECENT BLOG UPDATES

By Dave Charron 06 Oct, 2021
"If you're like most landscaping businesses, you probably spend more time on the job site than at your computer. This means that marketing activities can be difficult to get to and often neglected. But there are ways for landscape contractors to get more calls without spending too much time or money." This blog post goes over some of the easiest ways for landscapers to generate more leads by using social media, search engine optimization (SEO), video marketing, blogging and email marketing. Check out these easy-to-implement strategies when you have a few minutes between jobs today! 1- SEO (Search Engine Optimization) SEO is how search engine users find your business on the Internet. These are potential landscaping clients looking for a company like yours to help them turn their dream garden into reality! SEO can be done at any time but does require some technical knowledge, so if you have the extra time to learn it you could save yourself the cost of paying someone ! If you would rather avoid the technical stuff, Landscape Marketing Boss can handle that for you! 2- Video Marketing (youtube or facebook) A short how-to video about how to do a project in your landscaping company is an easy and quick way to create interest and show how you can help people. For example if you're a lawn service business, how to videos on mowing the perfect lawn would be a great option! These types of videos give homeowners valuable knowledge and also make you look like the expert in your area! 3- Blogging on your website A free blog on your website can be a fantastic way to add value for potential customers. Not only will it make people more likely to call you, but it also helps search engines with how they rank websites in the future. This is an excellent way of reaching out to new clients as well! If you're blogs contain informative information that is relative to your customer base then google will show it to them. 4- Write articles for Facebook or Linkedin Posts If you have a facebook or LinkedIn page, writing articles for it can be an excellent way of getting noticed by new people. People who follow these pages do so because they're interested in the topic written about and as such are more likely to call your landscaping business if what you write is relevant! 5- Email Marketing to Your Existing Customers If you already have a customer base, an effective way of encouraging them to call is by sending out personalized emails. These should be informative and concise and can either be sent as part of your regular newsletter or monthly email campaign. They don't need to contain any hard selling, just information that will interest your clientele! This is also a great way to announce other services that you offer that your customers may not be aware of. If you institute any of these methods listed above you are sure to increase call volume to your business, or if you would like help give us a call at Landscape Marketing Boss!
By Dave Charron 03 Apr, 2021
Digital Marketing For Landscapers is the #1 way to reach your potential customers in your area. No other advertising method comes close to the results you can obtain from having a properly optimized website that ranks at the top of page one for your chosen keywords. When you are budgeting advertising dollars for your landscaping business, digital marketing should be your first and largest number on the list. Im not saying you should not diversify and spend any money in other places such as print or home shows, but dollar for dollar, you will get your best return on investment with the money you invest in your digital marketing presence. Landscapers are hard-working people and they know that their job is very important. When they do a job, they not only use their talents and their knowledge to design a space in a yard but they also use their experience to make sure that it is done correctly. Most landscapers use the latest equipment and they should also use the latest technology especially one that will help them to market and advertise what they do for a living so that other people know what they can do. Digital Marketing For Landscapers There are many reasons why landscapers will want to use digital marketing for landscapers vs. other means in order to get the word out about what they can do. Here are some reasons that they should think about when they are pondering whether or not to use digital marketing for landscapers: 1. Convenient Digital marketing is extremely convenient. The yellow pages are dead. Most young business owners dont realize that businesses in the past invested thousands of dollars per month to have full page ads in the yellow pages. The NEW YELLOW PAGES is online digital marketing. This type of marketing will operate all the time for you and put your information online so that other people will know just what your company can do. Your customers will be able to easily find you when they are looking for your services. 2. Great Graphics and Pictures of your work You will have the opportunity to put great graphics and pictures of your completed jobs online so that people can actually see all that you can do and the quality of your work. 3. Easy Updates When you use this type of marketing, you will be able to update your online information whenever you want to. New job pics or Seasonal services can be updated at any time. Since this will be necessary if you have a promotion or sale, you can change this any time you want to. 4. Great Copy Putting in the great content for your customers to read is also possible. If you need help with this, you can hire someone that knows more about writing good copy. Good content on your website will attract people searching for the services you offer and allow them to find you online. 5. Automatic Emails To Customers You can set up a newsletter that can be emailed to customers regularly that will showcase new or seasonal services you offer. Send them pictures of current jobs you have completed that they may also desire. This is a definite plus for landscapers who want to keep their customers in the know. 6. List Promotions And Sales They will also be able to tell people when they are having sales and promotions. This will make them even more likely to take advantage of the service that is being offered by the landscaper. If they sell products, this will also help them to sell more at all times. It's definitely something that will really benefit them. Digital marketing for landscapers is an excellent tool that can help them to increase their customer bases and produce more profits. They should set their goals each day so that they can reach them and with this type of marketing it will be possible. When they are thinking about going digital, they will see that the points above are proof that it will work to help them in many ways.
By Dave Charron 13 Jun, 2020
How Much Should My Landscaping Business Spend on Marketing? The decision about spending money on marketing is not an easy one. As an item in the budget, marketing is as important as any other budget item because it brings money in the door. Successful marketing campaigns can grow landscaping companies in ra emarkably short time when conducted properly. Poorly coordinated marketing plans can cost a lot of money and produce very little results. The real question is how much to spend and how best to spend it. Marketing Budget Keys to Success If your company just happens to be the top dog in the local marketplace then your marketing has worked exactly as planned. If your company isn't even in the pack leading the market, you've got a chance to run with the big dogs. It will be how and where you market that will make the difference. Landscaping companies flush with cash can't afford to waste a penny on bad marketing because bad marketing can cut into cash flow in a hurry. Where your landscaping business stands in the hierarchy of competitors, where you want it to stand, and how you want it to get there will depend entirely on the marketing campaign you choose. Typical Advertising Budgets The deal is to figure out how much to spend versus how much income comes back in. In other words, every dollar spent on marketing should have a corresponding return of income in ratio. For example, many landscapers commit 5% of their operating budget to market the business. In real dollars that means for every dollar spent on marketing, the company expects $20 in income from sales. Some landscaping companies in more competitive markets will spend as much as 10% of their revenues on marketing efforts. How much to spend is a decision based on several factors, such as: Timing - In landscaping, the seasons dictate the services in most cases. In summer, it's yard care and in winter it's snow removal. Some landscapers don't experience as much of a seasonal change but the time of year always determines the marketing effort. All marketing must take place before the commencement of a particular season, so money must be allocated in advance of the expected revenue. Planning should be done at least six months in advance of a season to allow sufficient time to purchase advertising space or coordinate advertising materials production. Amount - The budget will tell the tale in this category. New start-ups are going to devote more money to marketing and advertising than an established company in many cases. However, an established company still should conduct "maintenance" marketing to keep ahold of the customers they've already got. Don't forget, existing competitors and new players are always on the lookout for new customers and more revenue. Placement - Where you conduct your marketing effort is as important as what your marketing is all about. Putting flyers on windshields can be just as productive as signing up for a billboard if it is done properly. Ads placed in newspapers, sent in the mail, or hung on doorknobs can help target potential customers more effectively than radio or television ads in many cases. And then there is the internet. A website and GoogleTM webpage listing with a phone number or email contact is practically a requirement nowadays. Who - Unfortunately, most landscaping companies aren't run by marketing specialists with years of training across a broad range of channels. Most landscapers have training and experience in an entirely different arena. That means finding marketing help. While there are always folks who are happy to give their two-cents worth about the best way to accomplish the task, it's probably a good idea to avoid relatives, friends, or neighbors and go with someone who has some time in service. It may cost a little more but the results will most likely make the cost pretty minimal. Message - Deciding what to say is as important as who to say it to. Does your company highlight its high-tech equipment and the great job it does or does it focus marketing content on its people and the great job they do? Do you promote low prices or high quality? These and many other questions should be answered before engaging in a marketing campaign. Unclear marketing information and mixed messages can confuse potential customers and result in the opposite effect than what is desired. Working with a marketing expert will help with sending out the right message to potential customers. Best Market - Commercial customers and residential customers are two different animals to a landscaping business. Deciding how much of which market your company should attract will determine many factors dealing with the basic direction of a marketing effort. It may be a combination of the two markets or it may one marketplace exclusively. A marketing expert will help answer this important question.  No Autopilot in Marketing One thing is for sure about marketing and that is that it is not a stagnant, static environment that hardly ever changes. Marketing is dynamic and is a reflection of current trends, activities, and attitudes. Markets change and so must marketing if it's going to remain effective and produce tangible results. Campaigns are constantly evolving and by paying attention to the results, landscaping companies can tweak the message or the method of delivery to achieve the best return on their investment. It takes a keen eye and a constant finger on the pulse to properly manage an effective and successful marketing campaign. What are your landscaping competitors doing Because marketing can appear more complex and complicated than it really is, many landscapers think it is beyond their reach. You don't have to be a rocket scientist to conduct a successful marketing campaign. Take a look at what your competitors are doing for marketing. A landscaper can quickly determine which landscaping business is growing and vibrant and which company isn't flourishing. By emulating the successful company's marketing methods, it is possible to achieve similar results. Just remember, you're going head-to-head with competitors so you better be ready for the consequences. Launch For Success Scary or not, a landscaping company that wants to stay in business has to evaluate their market and engage in some kind of marketing and advertising effort if they're going to remain competitive. Successful marketing can be the beginning of a beautiful thing that brings opportunity and advantages in the market. Like a multi-stage rocket headed into outer space, a multi-stage marketing campaign can keep a landscaping business moving forward to bigger and better things. It takes more than one effort to keep a marketing campaign producing results and landscapers should understand how important it is to keep their company in front of customers via marketing.
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